Why Your Brainstorming Sessions Produce Safe Ideas—And the 5 Techniques That Actually Work

You're 20 minutes into your brainstorming session. The room is full of talented creatives. Everyone's engaged. Ideas are flowing. But as you look at the whiteboard, something feels off...

How to Use AI in Your Brainstorming Sessions Without Producing Generic Ideas

Here's the uncomfortable truth about AI in creative brainstorming: ChatGPT can generate 100 campaign ideas in 30 seconds. And 99 of them will be useless. Not because AI isn't powerful—but because you're using a probability machine to solve a possibility problem...

Why Your Virtual Brainstorms Fail (And 6 Remote Techniques That Actually Work)

Your team is on Zoom. Everyone's camera is on. You've got a digital whiteboard open. You ask, 'Okay, let's brainstorm!' Silence. If this sounds familiar, you're not alone. Remote brainstorming has become the norm, but we're still using frameworks designed for conference rooms...

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